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Camper, CRM System Migration to a New SugarCRM Platform

Customer service management tool providing a 360-degree view of customers

Who are Camper?

Camper are a family-run shoe manufacturing business based in Inca, Mallorca. They started their international expansion in 1992, opening branches in fashion-centric cities, such as London, Paris and Milan. Camper is currently the longest running footwear company in Spain, boasting continuous growth.

Objectives

Due to the large volume of data Camper handles, obtaining a full view of their customers proved difficult. This meant the need for a flexible CRM solution was absolutely vital. As the industry and company evolved, the need to reduce system-associated costs became more of a priority to remain profitable.

After some due diligence, despite the temptation to remain with their incumbent, Camper chose redk to handle their CRM upgrade and development. They were impressed by our ‘hands-on’ approach during scoping sessions and appreciated the strategic expertise.

Results

redk worked closely with Camper during the migration of their previous system to Sugar without reducing service to their customers. It was imperative that Camper maintained their high level of quality in product and customer service. We improved the quality of this service by integrating Sugar into their quality control department, so they could be accountable for responding to requests and handling incident reports from customers in real time globally. Camper continues to use our fully integrated system with their e-commerce platform and business management system.

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