Who are Havas Media Group?
Havas Media Group is part of the sixth largest communications group in the world. It is a media agency operating in over 100 countries. The group offers a wide range of services in the communications field, such as digital, mobile and direct marketing, among others.
Havas Media Group’s biggest challenge was the enormous task of standardising its sales processes, which currently operated across multiple offices globally. They needed to achieve a real time and comprehensive view of their sales activities without resorting to compiling reports from numerous systems. Whilst doing this, we needed to ensure sales representatives were able to continue delivering pitches and prospecting new sales opportunities.
The CRM solution needed to be a single data source to streamline analysis, provide customer insight and enable collaboration between sales teams across the globe.
redk undertook the project from a strategic and consultative view point. Developing a sales methodology, whilst using technology to help standardise workflows and processes.