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Marketing Automation Implementation

Using marketing automation to build a high performance marketing organisation

Deliver an extraordinary digital experience, create a high performance marketing machine

Use marketing automation technology to drive results and support customer and prospect nurture programs and its optimisation in your organisation.

Marketing Automation platforms become the primary communications tool in B2b and B2c organisations. Connect marketing with sales by integration marketing automation technology with your CRM system to take your customer experience to the next level.

  • Develop nurture programs
  • Create specific customer and prospect segments
  • Deliver customised and individual experiences
  • Create scoring models and predict behaviours
  • Enable Multi-Channel capabilities
  • Deliver high quality leads to your sales team

In order to ensure a positive launch and ongoing success for the implementation of a marketing automation solution, we define these four phases needed to make progress and achieve your goals:

Marketing Automation Implementation Process

Marketing Automation

Close the loop between sales and marketing: manage contacts with new customers, create marketing campaigns and control their progress, conduct email marketing with ease. Ensure marketing and sales teams have all the necessary information to efficiently perform their work and maximise results. All this in real time!

Multichannel Management

Get in touch with your sales prospects through multiple channels – your website, extranet, call center, email, events, text messaging, and social media. Centralise all your information onto a single IT platform. Our CRM solutions will give you the technology to take multichannel actions envisioned in your strategy. redk will help you turn it into reality.

Measuring Campaign Profitability

Monitor your company’s ROI, associating each campaign with the right potential customers, sales opportunities, costs and marketing efforts. Thanks to complete automation, you will improve the planning of future marketing initiatives. redk will help you boost marketing campaign management and overall departmental organisation.

Technology expertise

IBM Marketing Cloud Logo

We help you to deliver exceptional experiences for your customers across the buyer journey by leveraging customer data, providing analytical insights and automating relevant cross-channel interactions. IBM Marketing Cloud is a cloud-based digital marketing platform for email marketing, lead management and mobile and social engagement solution.

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Act-On is a cloud-based marketing automation solution, built to give marketing teams all the value of marketing automation – without the complexity of big enterprise systems implementations. Build a conversation with your customers, attract new opportunities, and increase team collaboration using Act-On.

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Want to know more about our solutions? Get in touch with an expert.

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