This post was most recently updated on March 27th, 2018
Act-On is a software-as-a-service, cloud-based marketing automation solution. Built to give marketing teams all the value of marketing automation, without the complexity of big enterprise system implementation. Marketers can iteratively improve customer relationships through a test and learn marketing approach. Act-On software helps you to improve upon lifetime value, build conversations with your customers and attract new opportunities, whilst increasing team collaboration.
- Manage and optimise all stages of the customer journey
- Align your sales and marketing to improve your ROI by attributing marketing spend to sales revenue
- Track individual prospect activity from initial engagement and sales outcomes
- Report on campaigns from topline to detailed drilldowns
Use Act-On automation to improve business efficiency
Attract more visitors and cultivate new customers.
With Act-On inbound marketing capabilities, you provide your prospects the freedom to determine their own path to purchase through.
Create content that reflects your brand and be consistent across website, social media and landing pages to ensure a seamless customer experience.
Build attractive landing pages and reach out potential buyers effectively. Learn from the Website Prospector insights to deliver the right content at the right time.
KEY FEATURES INBOUND MARKETING
- SEO Optimization
- Social Media
- Website Prospecting
- Landing Pages
Gain more clients through efficient marketing.
Act-On uses an easy drag and drop function. You can also set up lead nurturing automations, segment lists dynamically, score and distribute leads. Easily create triggers to notify the relevant person, should a prospect or customer performs a specific action.
From simple messages to highly sophisticated campaigns, Act-On’s automated programs allow you to use conditional “if-then” logic to trigger the next step in a campaign.
You can also set rules to automatically trigger emails, sync lists, and update data fields.
- Lead Nurturing & Scoring
- Marketing Automation
- List Management
- A/B Testing
Increase revenue by aligning your sales and marketing teams.
Easily manage your lists and run targeted campaigns. Connect Act-On with the most popular CRM systems to bring the engagement history of every prospect to your sales team, and use the sales data to create targeted email campaigns.
For even more power, use Account Based Marketing to align sales and marketing while focusing on the highest value accounts. Treat individual accounts as a market in their own.
- Account Based Marketing
- CRM Integration
- Data Integration
- Sales View
- Funnel Report
Impact your business results quicker.
Act-On makes it easy to uncover new insights about your marketing programs are performing, meaning you can make smarter marketing decisions and improve ROI.
Collect data across all your campaigns and nurture prospects to streamline tasks, save time and money and generate revenue.
- Integrated Analytics
- Campaign Reports
- Funnel Reports
- Website Visitor Tracking