Act-On is a software-as-a-service, cloud-based marketing automation solution, built to give marketing teams all the value of marketing automation – without the complexity of big enterprise systems implementations. Marketers can iteratively improve customer relationships through a test and learn marketing approach. Act-On platform helps you to improve lifetime value, building a conversation with your customers, attracting new opportunities, and increasing team collaboration.
- Manage and optimise all the stages of the customer journey
- Align your marketing and sales to improve your ROI by attributing marketing spend to sales revenue
- Track each prospect’s activity from initial engagement and conversions to closed sales
- Report on campaigns, from high levels to detailed drilldowns
Using Act-On you can embrace automation to improve business efficiency
Attract more visitors and cultivate new customers.
With Act-On inbound marketing capabilities, you essentially give your prospects the freedom to determine their own path to purchase.
Create content that reflects your brand values and be consistent across website, social media and landing pages to ensure a seamless customer experience.
Build attractive landing pages and reach out potential buyers warmly and effectively – learn from the Website Prospector insights to deliver the right content at the right time.
KEY FEATURES INBOUND MARKETING
- SEO Optimization
- Social Media
- Website Prospecting
- Landing Pages
Gain more clients by making marketing more efficient.
With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists dynamically, score and distribute leads, and trigger offers when someone performs a specific action.
From simple messages to highly sophisticated campaigns, Act-On’s automated programs allow you to use conditional “if-then” logic to trigger the next step in a campaign.
You can also set rules to automatically trigger emails, sync lists, and update data fields.
- Lead Nurturing & Scoring
- Marketing Automation
- List Management
- A/B Testing
Increase revenue by aligning your sales and marketing teams.
Easily manage your lists and run targeted campaigns. Connect Act-On with the most popular CRM systems to bring the engagement history of every prospect to your sales team, and use the sales data to create targeted email campaigns.
For even more power, use Account Based Marketing to align sales and marketing while focusing on the highest value accounts. Treat individual accounts as a market in their own.
- Account Based Marketing
- CRM Integration
- Data Integration
- Sales View
- Funnel Report
Make great impact on your business results.
Act-On makes it easy to uncover new insights about the performance of your marketing programs to help you make smarter marketing decisions and improve your return of investment.
Collect data across all your campaigns and nurture prospects to streamline tasks, save time and money, and generate revenue.
- Integrated Analytics
- Campaign Reports
- Funnel Reports
- Website Visitor Tracking