0 Flares Twitter 0 LinkedIn 0 0 Flares ×

IBM Watson Campaign Automation

Create meaningful customer experiences using personalisation, collaboration and agility delivered by the IBM Watson Marketing

Achieve personalised interaction with your customers

IBM Watson Campaign Automation (formerly IBM Marketing Cloud) is a cloud-based digital marketing platform offering email marketing solutions, lead management and mobile solutions through marketing automation.

IBM Watson Campaign Automation puts the power of data in the hands of the marketer. It allows marketers to generate high levels of customer engagement throughout the entire customer lifecycle, by taking advantage of customer data, providing analytical information and automating interactions across different channels. As part of IBM Watson Marketing, IBM Watson Campaign Automation uses behavioural data from any source to create consistent campaigns wherever your customers are through channels like email, web, mobile apps, SMS, social, group messaging and more.

Achieve ROI faster. Increase agility through a cloud-based digital marketing platform, that integrates easily with other customer data sources and applications. Quickly design and automate. Consistent cross-channel experiences. Make better decisions and deepen customer engagement with purpose-built analytics inside.

Benefits of IBM Watson Campaign Automation:

  • Conceptualise, design and automate customer experiences.
  • Offer consistent experiences across different channels.
  • Use integrated analytics for better results.
  • Understand and report on customer behaviour to make better decisions.
  • Provide ROI faster.
  • Use a cloud-based marketing automation platform that can be easily integrated with other applications and data sources.

IBM Watson Campaign Automation Capabilities

“Easily Create, Edit & Send Highly Relevant Emails.”

IBM Watson Campaign Automation helps marketing departments develop industry-leading email campaigns that deliver relevant and timely communications based on online and offline behaviours.


  • Get More Personal

Send incredibly personal, relevant and timely messages that incorporate customer preferences and behaviour activity.

  • Respond in Real Time

Trigger communications in real time and at the right time based on customers’ profile attributes or their behaviour.

  • Deliver a Seamless Multichannel Experience

Integrate email with web, social, mobile and offline channels to offer a seamless customer experience.

“Drive Personalised Mobile Experiences.”

Effectively engage with your always on-the-go audience. Capture mobile insights in real time and drive personalised mobile experiences to each contact.


  • Easily Integrate Mobile with other Channels

Create multi-step, cross-channel automated programs and campaigns at each stage of the customer journey.

  • Obtain a Single Customer View

Combine and connect mobile engagement data with your existing customer profiles for cross-channel analysis, segmentation & targeting.

  • Drive Mobile Engagement

Leverage in-app behaviours, app interest data and even SMS for a more robust view of your on-the-go audience.

“Maximise Your Social Presence”

Effectively engage with your customers across your social channels. Leverage social interactions to better understand and respond to your customers.


  • Integrate Your Communications

Seamlessly connect social into your broader engagement strategy.

  • Automate Social Campaigns

Leverage existing data to execute targeted, automated campaigns that increase engagement and drive revenue.

  • Better Understand & Respond to Contacts

Capture and sync social behaviours back to the Marketing Cloud to interact more effectively with your contacts.

  • Publish-to-Social/Share-to-Social

Reach more customers and prospects quicker. Post or schedule posts via the Marketing Cloud to Twitter, Facebook, LinkedIn and more to coincide with your email sends. Easily share your emails on social networks sites.

“Capture, Qualify & Nurture Lead”

Close the loop between sales and marketing and drive greater revenue through the lead management features. Deliver higher-quality leads and decrease customer acquisition costs.


  • Lead Scoring

Monitor engagement levels, stage in the buying cycle and readiness to buy and then use that data to ensure that each contact receives the right content during every step of the customer journey.

  • Lead Nurturing

Automate customer communication and respond to contact behaviours in real time. Create simple drip campaigns or multi-track workflows using email, direct mail, mobile and telesales with our visual drag and drop campaign editor. Use business rules and logic to effectively route your recipient based on their behaviour.

  • CRM Integration

Extend the power of the IBM Watson Campaign Automation to your CRM system. Seamlessly synchronise CRM data and marketing activity to improve the relevance of your marketing programs. Provide CRM users with a clear view of contact activity and interests, and drop contacts into predefined automated nurture programs directly from CRM.

“ Deliver Relevant Content in Real Time”

Deliver the personalised and engaging experience your customers have come to expect. The IBM Watson Campaign Automation software offers features that allow you to understand, capture and respond to preferences and behaviours.


  • Real Time Content

Insert product recommendations or other content into your messages in real time based on contact site activity, purchase history or other attributes.

  • Dynamic Content

Tailor content based on customer actions to maximise relevance and engagement.

  • Send Time Optimisation

Automate delivery of your message at the exact time (day/hour) that each customer is most likely to be in his or her inbox.

  • Web Tracking

Capture contact web activity and interests and use that data to score, segment and target communications.

Why redk & IBM?

We know customers are more engaged when they receive communication that is relevant to them, with the right message at the right time. This is why we have partnered with IBM, who have developed powerful marketing technology, while we support integration and management of complex projects.

redk allows you to easily deploy the tech solutions your company requires. Minimising the impact of initial costs and making your investment affordable and worthwhile.
Our IBM Watson Campaign Automation Certifications:IBM Watson Campaign Automation - redk certified business partner

Contact an expert: